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How do I create a campaign?
How do I create a campaign?
Do you want to use influencers to promote your brand? Follow these 10 steps to create and launch your influencer campaign.
Sharon Jonker avatar
Written by Sharon Jonker
Updated over a week ago

To create a campaign, log in and go to 'campaigns' in the menu. Press the button 'create campaignโ€™. On this page you can set up your campaign step by step. Read an explanation of the steps below or watch our video about creating a campaign.

Step 1: Choose a title
Choose a clear campaign title: it will be visible in the campaign overview for all logged in influencers and publishers. A clear title could be: brand name + the subject on which the campaign focuses.

Step 2: Determine your marketing goal
Decide on forehand the goal of your campaign. For each marketing goal you'll see a description of the focus of the campaign and which products and channels you can use best to achieve your goal.

The marketing goals you can choose from are:

Brand awareness
Do you want more brand awareness? Then choose brand awareness as your goal. This results in more reach for your brand within the target groups of the influencers. An additional benefit is that the positive brand associations of the influencers will also help your brand.

Choose engagement if you want more interaction with your target group. You'll focus on getting more interaction such as likes, comments and/or shares.

Do you want your brand to be easier to find in search engines like Google? Then choose findability as your marketing goal. By working with influencers with a good backlink profile, your brand will also be easier to find.

If you want to achieve more clicks or conversion, choose conversion as your marketing goal. This allows you to achieve goals such as more traffic to your website or more sales.

One goal does not exclude the other. However, it helps to prioritize to determine if the campaign was successful.

Step 3: Invite influencers or let them pitch
In LinkPizza we have two options to collaborate with influencers:

Invite influencers
Here you select influencers via the marketplace and immediately place a bid based on their media kit and average asking price. Note: to invite influencers yourself you need a Pro subscription.

Let influencers pitch
Your briefing will be included in our campaign overview. Influencers who meet the campaign conditions can pitch with their proposal. Also indicate whether the campaign should only be visible to logged-in users or also to influencers outside of LinkPizza.

Do you accept a proposal or is your offer accepted? Then the collaboration is final and you enter into a payment obligation.

Step 4: Select channels
You can choose from five different channels to collaborate with:

Choose website if you want to collaborate with blogs, online magazines and/or other websites. Websites are best used for the goals of reach, findability and conversion.

Let Instagrammers create posts, stories and other interactive content for your brand. Good to know: only channels with 10.000+ followers can place a link (swipe up) in their stories. Instagram is best used for the goals reach and engagement.

Choose YouTube to have videos or vlogs made about your brand. This varies from a fully sponsored video to a shot mention in a relevant vlog. You can also let the influencers refer to your brand via a link in the description of the video. YouTube can be used for all purposes.

Promote your brand among the followers of a Facebook page. Facebook is best used for the goals of reach and engagement.

Choose Twitter if you want to promote your brand via a short message (max. 280 characters). It is best to use this channel for the goals of reach and engagement.

Step 5: Choose a product
Choose which product you want to use for your campaign. There are a number of options that differ per chosen channel.

A post is, for example, an informative blog, a photo on Instagarm or a video on YouTube.

In a review, you have the influencer test your product or service and share his or her experiences with their followers. Please note that you must provide a product or service to review.

Link refers to link placement in an existing article, which is only available for websites.

Step 6: Write the briefing
The briefing consists of two parts: brand information and expectation management.

Brand information
Briefly provide information about the brand, product or service for which you are creating this campaign. This way, influencers know which company or brand they are dealing with and which product or service they will be promoting.

Expectation management
Indicate what you expect from the influencers: which conditions are required, when is a collaboration successful for you and what should at leads be named or visualised?

Then choose the registration deadline to pitch and the deadline for when the content must go live. Upload a campaign image related to your campaign. This will be shown in the overview and makes your campaign more attractive for influencers to respond to.

Stap 7: Set conditions
Tell which conditions the influencers and their content must meet. You can enter a minimum reach, such as 10.000 followers on Instagram if you want a swipe up link to be placed. Indicate which campaign statistics are most important and which categories you're looking for.

Then choose the content conditions. In addition to a number of common condition, you can also add conditions yourself. Also provicd a link and anchor text. Don't want the link to become an affiliate link? Then check the box "turn off redirect tracking".

Step 8: Choose your target audience
As the last step, choose the target audience you want to reach with your campaign. You can choose the age and gender. Do you have no preference? Then leave it blank.

Step 9: Select a compensation model
Finally, you choose how you want to reward the influencers. Choose from three options:

Fixed price
The influencer receives a price you both agreed on. You can negotiate the price before you accept the assignment. Check this blogpost to read which blog post prices you can expect.

The influencers receives a product or service as compensation. Think carefully about how you will do this logistically: a shop credit via a code on your website is the easiest.

You can combine a fixed price and a barter deal in a hybrid fee. The influencers receives an amount in addition to a product or service.

Step 10: Confirm your campaign
Do you invite influencers to your campaign? Then there is an extra step. You can select and invite channels via the marketplace. Use the filters to find relevant influencers. After you have selected one or more influencers, you can adjust the offer if desired. Does the influencer agree with your offer? Then an agreement arises.

Everything filled in? Optionally add a payment reference and you can submit the campaign.

After submitting your campaign, it will not be live immediately. The campaign is first reviewed by our campaign manager Mandy. If this is your first campaign in LinkPizza or if any adjustments are still needed, you will always be called to go through the entire campaign together.

Ready to get started?

Do you have any questions during or after creating a campaign? Feel free to contact us via the chat function on our website.

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