When you create a media kit, you are automatically visible in search engines. If someone searches your name on Google, there's a chance they'll come across your LinkPizza media kit. Statistics such as your prices and engagement are only visible to logged in and paying advertisers.
To outsiders, the media kit looks like this:
The advantage of being found in Google is that advertisers can directly set up a collaboration with you through your media kit. If you would rather not be visible in Google, it is of course possible to turn this off:
Go to your account in LinkPizza
Uncheck "Show my media kit publicly".