A UTM code is a piece of text that you add to a normal url. With this code you can measure how people visit your website.

An example of a link with UTM code is:

https://www.linkpizza.com/nl?utm_source=facebook&utm_medium=content&utm_campaign=utm_code

A UTM code usually consists of the following elements:

  • Campaign source (from which source is the reference? For example: Facebook or a newsletter)

  • Campaign medium (what form of marketing is it? For example: email, banner or influencer marketing)

  • Campaign name (what is the name of the campaign? For example: blackfriday2021)

There are several online tools to easily create a UTM code, such as UTM Builder.

UTM codes and influencer marketing

By using a unique UTM code per influencer, you know exactly which traffic comes through which influencer. This is a way to measure the results of your collaboration.

Did this answer your question?