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How do I complete my Instagram media kit?
How do I complete my Instagram media kit?

Instagram, Instagram business account, professional account, fill out media kit, channel, marketplace

Sharon Jonker avatar
Written by Sharon Jonker
Updated over a week ago

Are you an Instagrammer and do you want to make money creating authentic content for our advertisers? Make sure your media kit is completely filled out! Read below how to do this step by step.

Also read how to fill in your website, podcast, Facebook, TikTok, Pinterest, Twitter, YouTube or UGC media kit step by step.

If you have registered on our platform, you can be added to our marketplace. Once you're approved, you can pitch to campaigns and advertisers can find you for assignments. For this you need to add a channel.

To be approved, your media kit must be completely completed. Read below how to do this step by step.

Click on 'adjust media kit' and select 'edit' for the channel you want to adjust.

Instagram link

Once you've added your channel, you can start filling out your media kit. The first step is to connect your Instagram channel. Please note: for this you need a professional account that is linked to a Facebook business page. This link will automatically update the statistics in your media kit. View the step-by-step plan for additional explanation about connecting. Is the connection not working? Contact us via chat!


In the demographics section you enter the demographic data (gender and age) of your target group. You can find this data in your professional dashboard.

Products and rates

For products, add your rates with an example URL. These rates are asking prices, but in a collaboration there is always room to negotiate. Also enter how many interactions (reactions and likes) you expect on the post.


Enter the categories of your Instagram. Choose (sub)categories that fit your channel well and about which you post sufficient content.

Descriptions and visibility in the Marketplace

Describe your Instagram. The short description will be shown in the marketplace and the full description in your media kit: both are equally important! Also indicate whether you want to be shown in our marketplace. Select an image to set as a logo for our Marketplace. This logo is the image that advertisers see and which becomes visible on your media kit.

Biography and profile photo

A media kit is only complete with a biography and photo. Add this to your account. Your biography is shown in your media kit and gives a good idea of the person behind the channel. Would you rather not in person? A logo as a photo and a biography about your channel is also fine!

Request conditions and approval

Have you completed your media kit completely and does your page meet all the conditions? Then, as a final step, don't forget to request approval! This notifies us that we need to approve your channel.

Customize media kit

You can customize your media kit here. Click on the channel you want to adjust (in this case your Instagram channel). Only once you have gone through all the steps and everything has been completed will your media kit be complete.


Also view an example of a completely completed media kit:

Good luck!

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